Designing Democracy: A public sector makeover.

Project Brief: A branding exercise for a Public Sector Company of your choosing. The task involves a step-by-step process, starting from research and ideation to the creation of a complete brand manual and unique collaterals. The design process involved secondary research, recognizing a need for rebranding, ideation form generation and digitizing the final logo. A detailed report is attached within the project, which includes all stages of developing the brand identity.